A promotional film produced by Trident Television for Tyne Tees and Yorkshire Television to illustrate the vast consumer markets in the North East and Yorkshire regions and to attract commercial advertisers. The film uses various montages showing industry, housing and retail across both the Yorkshire, Teesside, Durham and Tyne and Wear areas.
An overview of the North East Electricity Board's (NEEB) area of operation covering all regions in the North East, with music and commentary. Includes footage of NEEB electricity showrooms at Carliol House in Newcastle and retail activities, NEEB displays at the Yorkshire Show in Harrogate and the Durham County Show, workers leaving Rowntrees factory in York. Industries documented include open cast mining at Ashington and Monkwearmouth Colliery, Swan Hunters ship yard, manufacture of television cathode ray tubes in Sunderland, Patons and Baldwins wool factory in Darlington, and sequences on NEEB working practices.