A promotional film produced by Trident Television for Tyne Tees and Yorkshire Television to illustrate the vast consumer markets in the North East and Yorkshire regions and to attract commercial advertisers. The film uses various montages showing industry, housing and retail across both the Yorkshire, Teesside, Durham and Tyne and Wear areas.
This is an ICI Billingham Film Unit travelogue with an unusual premise and title. The film promotes the North East as a marvellous place to live and work and includes footage of engineers, scientists and draftsmen at the ICI Billingham chemical works and the many social pursuits available for workers: sports at Billingham Synthonia and Wilton Hall Clubs, rowing and sailing on the Wear,Yorkshire Gliding Club at Sutton Bank and rock climbing. The film also tours around local Teesside villages and towns such as picturesque Norton and Stockton-on-Tees on a busy market day. The coastal towns of Saltburn, Staithes (including women in traditional Staithes bonnets) and Whitby are explored as well as the iconic cities of Durham, York and Newcastle (including night time Hoppings scenes on the Town Moor). The final scenes capture the remote landscapes of Weardale and the world of the hill farmers.
An overview of the North East Electricity Board's (NEEB) area of operation covering all regions in the North East, with music and commentary. Includes footage of NEEB electricity showrooms at Carliol House in Newcastle and retail activities, NEEB displays at the Yorkshire Show in Harrogate and the Durham County Show, workers leaving Rowntrees factory in York. Industries documented include open cast mining at Ashington and Monkwearmouth Colliery, Swan Hunters ship yard, manufacture of television cathode ray tubes in Sunderland, Patons and Baldwins wool factory in Darlington, and sequences on NEEB working practices.