Film ID:
YFA 3975

AERO 1961-1986

1955-1961

Visitor Tabs

Description

Aero was launched as 'the new chocolate' by Rowntree in October 1935, at a cost of 2d.(old pennies). Initially it was available only in the North of England, distribution expanding throughout the UK the following year. By 1936 Aero had reached New York. It was one of the first products promoted by Rowntree primarily on the strength of the brand, rather than the company name. The following reel consists of a series of adverts for the product which ran from 1955-1961.

A series of adverts for Aero:

Honeycomb Bee – The milk chocolate that's different.  That's nice (1955) B&W 

Portrait – The milk chocolate that's different.  That's nice (1955) B&W

Big News (Price Reduction) – Rowntree gives you more for your money. (1956) B&W

Even Bigger (New Bar) – A new giant one shilling.  Aero (1956) B&W

Bar in the Clouds – Aero is the milk chocolate that's different. (1957) B&W

Grass to Clouds – Aero is the milk chocolate that's different. (1957) B&W 

Gunshot – Aero to share.  Get Aero. (1958) B&W

Golf – Get Aero. (1958)  B&W

Woodman – Get Aero. (1958) B&W

Stockings – The chocolate in fashion. (1958) B&W

Chocolate Shop 12 Piece – Wonderful Aero.  What a good idea. (1958) B&W

Chocolate Bar – Wonderful Aero.  What a good idea. (1958) B&W

Chocolate Flavour – Aero. What a good idea. (1958) B&W

Chocolate Flavour (Rev) – Aero. What a good idea. (1958) B&W

Peppermint Flavour – Light-hearted Aero, Peppermint Aero. (1958) B&W 

Chocolate Shop 6 Piece – And now there's a 6 piece bar for 3d, what a good idea. (1958) B&W

Chocolate Bar 6 Piece – And now there's a 6 piece bar for 3d, what a good idea. (1958) B&W

3d Aero 6 Piece Bar – In a 6 piece bar.  Aero. (1958) B&W

Rain – Light-hearted Aero. (1959) B&W

Van – It's so light it gives you a lift. Light-hearted Aero. (1959) B&W

Escalator (Choc) – Light-hearted Aero. (1959) B&W

Office (Pep) – New Peppermint Aero in the gay green pack.  Light-hearted Aero. (1959) B&W

Slide (Dark Wrapper) – Light-hearted Aero. (1959) B&W 

Bus (Choc) – Light-hearted Aero. (1959) B&W

Boy on Bridge (Pep) – Look for new Peppermint Aero in the green wrapper.  Peppermint Aero (1960)
B&W

Stile (Pep) – Look for new Peppermint Aero in the green wrapper.  Peppermint Aero (1960) B&W

Market (Choc) – Light-hearted Aero. (1960) B&W

Carousel (New Orange) – New orange Aero. (1960) B&W

Rifle Range (New Coffee) – Coffee Aero. (1960)  B&W

Carousel (Orange) – New orange Aero. (1960) B&W

Rifle Range (Orange) – New orange Aero. (1960) B&W

Horn (Chocolate) – Light-hearted Aero. (1960) B&W

Horn (Orange) – New orange Aero. (1960) B&W

Horn (Milk) – Light-hearted Aero. (1961) B&W

Football (Pep) – Light-hearted Aero. (1961) B&W

Slide (Milk) – Light-hearted Aero. (1961) B&W

Leap Frog (Milk) – Light-hearted Aero. (1961) B&W

Slide (Orange) – Light-hearted Aero.  New orange Aero (1961) B&W