Film ID:
YFA 3993

YORKIE 1975-1977

1976-1982

Visitor Tabs

Description

The Yorkie Bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men and was created In 1976 by Eric Nicoli when he spotted a gap in the confectionery market. Production was at York and Norwich (until 1994). For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie Bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky").  This reel contains a series of adverts for Yorkie Bar:

Coast to Coast:  Rowntree's Yorkie, chunky milk chocolate (1976) Col

Coast to Coast:  Rowntree's Yorkie, chunky milk chocolate (1976) Col

Coast to Coast:  Rowntree's Yorkie, chunky milk chocolate or peanuts in milk chocolate (1977) Col

Pilot:  There's 6 solid chunks of Rowntree's milk chocolate in Yorkie (1977) Col

Snowplough:  Gotta keep movin' on (Rowntrees Yorkie chunky milk chocolate - graphics) (1978) Col

Snowplough:  Gotta keep movin' on Rowntree's Yorkie.  Also peanut Yorkie (1978) Col

Sheep:  It's the Yorkie man truckin' on his way (Rowntrees Yorkie chunky milk chocolate graphics) (1980) Col

Sheep (Rev):  It's the Yorkie man truckin' on his way (Rowntrees Yorkie chunky milk chocolate graphics) (1981) Col

One Chunk at a Time:  One chunk at a time (1982) Col