Film ID:
NEFA 21834

TODAY AT SIX: FASHION FOR TALL GIRLS

1971

Visitor Tabs

Description

Charlotte Allen reports from London about fashion for tall women for the Tyne Tees TV news programme Today at Six broadcast on 4 October 1971.

Reporter Charlotte Allen, dressed in a mini skirt suit and wedge platform-heeled shoes, walks through London’s West End heading for the Tall Girls Shop. In voice-over, she talks about the difficulty of buying clothes when you do not fit into stock sizes because manufacturers do not bother to cater for minorities such as tall girls in the fashion market. She passes a Brook Street Bureau office and the Bewlay Pipes shop, probably on Davies Street.

General view of the Tall Girls Shop sign. Charlotte Allen goes inside the shop. An extremely tall assistant greets her. She is introduced to the short male manager. She asks for help finding a winter coat with long enough sleeves and points to the blouse she is wearing, the sleeves stopping well short of her wrists. She explains the problem she has in getting clothes to fit and says she ends up looking like an orphan.

The manager starts to show her a selection of coats. She shrieks happily as she tries on a faux fur-trimmed green midi coat and the sleeves fit perfectly. He shows her a camel midi coat. She quizzes him about the height of his female customers. He says one customer from Holland is well over 7 foot, and he has Scottish customers that are around 6 feet 11 inches. The business has about 40,000 customers over 5 feet 9 inches.

A shop model shows off a faux snakeskin trouser suit with wide flares. A redhead models a long classic evening gown for tall women.

Charlotte Allen talks to the manager, requesting some basic fashion do’s and don’ts for tall girls. He suggests no downward or cross stripes. Bold large patterns are better. He says that fashion goes up and down (hem length) and longer lengths are fashionable now. He talks about the proportion of clothes.

The redhead model now shows off a yellow midi dress, followed by a front-buttoned red dress.

Charlotte Allen explains that a friend had pointed out that she wears a lot of ‘sludgy’ coloured clothes. The manager speaks up for bright colours on tall girls. He talks about a young girl who refused to leave her house for 3 months because she became too self-conscious about her height. He offered to pay her fare to travel to the shop. He explains how the visit served as therapy.

Georgina, the assistant, now models trousers with wide flares.

Allen now tries on some trousers and is delighted to find the length perfect for her height. A montage of shots of Allen’s new set of clothes focus on a trouser leg, the length of her coat sleeves, the length of a boot. She finally poses in the shop whilst stretching a pair of tan panty hose.

Charlotte Allen and two other tall women leave the shop in their new purchases, one in a shiny red wet-look raincoat. The three link arms and walk confidently down the street to the words of the country music song ‘Walk Tall’, the camera tailing them.