Film ID: YFA 5757 Video of SPORTS FAN 1973 Visitor TabsDescription This is one of a series of television advertisements produced for the Yorkshire Post in the early 1970s, aiming to promote the paper as a national, and not just a regional, newspaper. Several of them, like this one, feature the actors Yootha Joyce and Arthur Mullard. A man in his jogging gear arrives at a newsagents. He brings the day’s delivery of the Yorkshire Post, which is picked up by the shop keeper, played by Arthur Mullard. The man says he is in training for football and asks for a copy of the Yorkshire Post. Mullard retorts that he thought he would want a sporting paper, to which the man replies that the Yorkshire Post has it all. After a bit of banter, the shopkeeper’s wife, played by Yootha Joyce, brings in a cup of tea and says that Leeds are winning the football match. The film finishes with a sign for “Yorkshire’s National Newspaper.” Context Getting favourite television personalities to help create a favourite brand was part and parcel of 1970s television advertising, and that well- established regional newspaper the Yorkshire Post chose well with Youtha Joyce and Arthur Mullard. Just establishing themselves in two popular comedy television series, ‘Man About the House’ and ‘Romany Jones’, the Londoners made the perfect couple to establish the national credentials of the Yorkshire Post. One of 21 provincial newspapers that were founded before 1776, the Yorkshire Post has declined significantly since this advert in 1973. Although covering the largest area of all regional newspapers, it only just scraps into the top 20 for sales. Joyce was known for playing comic stereotypical wives, wonderfully and with great wit. But it is thought that a fear of being typecast contributed to the alcoholism which led to her tragic death from hepatitis in 1980, aged just 53.