Film ID: NEFA 13482 Video of NEFA 13482 Rose and Vitamins ROSES AND VITAMINS 1956 Visitor TabsDescription Promotional film for Scott and Turner's Delrosa rose hip syrup, which depicts the harvesting, production and health benefits of the product. Includes footage of children paid to pick rose hips, and women working in the Delrosa factory at Coxlodge, Fawdon, on Tyneside. Title: Scott and Turner presents: Title: Roses and Vitamins: A Nelson Production Title: Commentary by Robert Colston The film opens with a shot of a church and pan down to close-up of English rose garden. The commentary guides us through the aesthetic qualities of the rose and the historical appreciation which centres on three different types of rose. Close-ups of the three groups of wild, red and white roses follow. Shot of roses in a bowl on a table. The red rose is depicted as a ‘token of love.’ Close-up shots record a man presenting red roses to a woman [heads not seen]. The woman cradles the roses. A heraldic sign represents the Wars of the Roses emblems. Various shots of wild roses and rose hips follow. Children pick rose hips down a country road beside a corn field. Shot of a rose hip bush. The scene cuts to a man in a dark suit in an office, probably a doctor. The next scene depicts a warship docked on a Tyne Quayside in Newcastle and we learn that during World War II supplies of vitamin C were pressing concerns for the nation’s health, due to the shortage of citrus fruit. General view of the many ships moored on the quayside. The scene shifts to shots of research laboratory workers in either the Bristol or Newcastle factory base of Scott and Turner, extracting vitamin C from rose hips. A female lab assistant uses scientific equipment to measure sugar content of syrup. Children pick rose hips in the countryside. Close-up of a child with red hair picking rose hips from a bush. General shot of a rose hip bush. A sign reads: "Rose Hip Receiving Depot. 3d Paid For Every Pound." A bottle of Delrosa Rose Hip Syrup is taken from a medical cupboard, also containing Andrews Liver Salts. A car drives up the private road to the Scott and Turner modern factory at Coxlodge, Edgefield Avenue, Fawdon, Newcastle upon Tyne. Various scenes record the production process for Delrosa Rose Hip Syrup. Overhead shot of a conveyor sorter carrying rose hips into a funnel. Instruments process rose hips into syrup in the pasteurisation plant. Women in blue uniforms and hair tied up in white scarves work on testing and sterilising the bottles. Women workers are pictured at the filling machine and capping machine. Close-up shots of the bottles travelling through the production line follow. A woman supervises a machine stamping Delrosa labels onto bottles. The bottles are lifted from a conveyor and packed into a box, the boxes then pushed onto a roller conveyor to the packing department. Shot of a row of syrup bottles branded with dollar signs. General view of ships moored along Quayside on the north bank of the Tyne, Newcastle, with delivery trucks moving on the south bank quayside. The final sequences illustrate how the syrup can be administered for good health. A young nurse takes out a bottle of rose hip syrup from a medicine cabinet, and then feeds it to a young man in a hospital bed. A young child feeds ice cream topped with rose hip syrup to her doll. Close-up of a plate of ice cream. A dollop of syrup is put on a bowl of cereal. A mother feeds rose hip syrup to a baby in a high chair. An elderly couple read by the fireplace in their old fashioned living room. A revolving signpost displays a list of the uses of rose hip syrup for health, including clear skin, coughs and colds, vitality, for young and old. The film closes with various shots of displays of bottles of Delrosa Rose Hip Syrup. Context A rose-tinted promotional film for Scott and Turner shows how the British kept their “vits” about them during and after World War Two. This delightful promo for Scott and Turner’s Delrosa looks back to a World War Two Ministry of Health campaign that recruited school children to harvest wild rose-hips for manufacturers of Vitamin C rich syrup. A peek inside the firm’s modern factory in Newcastle-upon-Tyne in the 1950s reflects the move from war-time to commercial production – a nice little “dollar earner” as well as a guardian of the public’s health, signalled here by a comical revolving signpost prop. William Henry Scott and William Murdoch Turner’s pharmaceutical company was also well known for creating Andrews Liver Salts (dating back to 1894) before the Delrosa brand helped win the war on the kitchen front. During World War Two Britain was awash with propaganda such as the snappy ‘Dig for Victory’ campaign, recipes like the Patriotic Pudding dreamed up by the Ministry of Food research kitchen in London, and street posters urging people to “Keep Your Vits about You”. A pound of rose-hips earned the kids 3d (old pennies) for their hedgerow harvest at receiving depots nationwide, often schools. Some Tynesiders remember collections at least into the early1960s.