Film ID:
YFA 2933

THE ROAD TO FASHION

1970

Visitor Tabs

Description

This film was made in order to show the manufacturing of a suit from the very start until the satisfied customer takes it home with him at the end of the journey.  These suits are made in a combination of hand stitching and mass production, but made to order and specifically fit each individual customer. 

The film opens with a man sitting on a table hand stitching some clothing.  There are men called cutters working in a part of a factory cutting the properly measured cloth for the suits, and there are also women seated at sewing machines working away. 

The Burton suit begins with very specific material, wool from Australian sheep.  The cowboys herd the sheep into a pen, and later the sheep are sheered as the wool is gathered.  The wool is then mixed with synthetic fibres for a special blend of high quality cloth.  A point is made that Yorkshire water is ideal for washing, and other parts of the cloth making process are shown such as the Tweed Valley in Scotland and various colour dying tests.  The tailor then selects the cloth which is passed on in sample form to the customer.

A man sits at a drafting table making different fashion designs, and it is noted that a designer is an expert in geometry making the perfect design and the perfect fit.  At each Burton location, there is a custom measuring system for each customer.  The measurements are recorded on an order form.  This form goes to the warehouse where, after being inspected, the cloth is cut according to the length of material needed for the suit.  Men responsible for cutting out the individual parts of the suit are taught to adjust the drawing of their chalk lines on the material to face the specific needs of each suit.

The rest of the production process is documented in the film including trimming for lining, hand stitching, shoulder pads, pocket openings, and different types of steam presses.  A combination of skilled craftsmanship and the use of new modern machinery allows for the perfect made it fit suit. 

Accompanying an image of the Eiffel Tower, the narrator points out that Burton’s suits are distributed in branches throughout Europe as well as in the UK.  Also as a connection to the company, there s a welfare system in place for the employees including dental and medical services as well as catering facilities. 

Finally, the film ends with a man and his made to fit suit which of course is suitable for all occasions whether flying and meeting with business associates, hanging out with the boys, or taking his girlfriend out on a stylish date. 

Credits -
Produced by Turners Film Productions Newcastle upon Tyne England
Director/camera Peter Brown
Script by John Grant
Spoken by Kenneth Kendall
Production Bryan Copplestone
In charge of production Brian Nicol
Original idea by Malcolm Jacobson
Burton Tailoring