Film ID: YFA 5758 Video of NEWSAGENTS WITH DOG 1973 Visitor TabsDescription This is one of a series of television advertisements produced for the Yorkshire Post in the early 1970s, aiming to promote the paper as a national, and not just a regional, newspaper. Several of them, like this one, feature the actors Yootha Joyce and Tommy Godfrey. The advert begins showing the outside of a newsagents where there is a sign which reads, “Under New Management.” The new proprietor, played by Tommy Godfrey, stands behind the counter where he is reading Yorkshire Post. He wonders out loud how anyone can read a newspaper with such lot of material in it, even on farming. His wife, played by Yootha Joyce, meanwhile stands on the other side of the counter. A dog comes in with a tag on it for a Yorkshire Post, which she places in his mouth. Then another customer comes in wanting a copy, and wondering what the racing correspondent, The Duke, has written. The ad ends with some comic banter between the couple. Context The Yorkshire Post scores big on celebrity branding when it enlists popular TV sitcom stars Yootha Joyce and Tommy Godfrey in their 1970s national ad campaign. The actors rehash their populist roles as working class Cockney and despairing wife with a stereotyping sporting riff on stables and nags as a tagline. Yootha Joyce (1927 – 1980) trained at RADA along with fellow student Roger Moore. As one of the numerous talents at Joan Littlewood Theatre Workshop in the 50s, including husband Glynn Edwards, Harry H. Corbett and Roy Kinnear, Joyce appeared at the Theatre Royal, Stratford East, in Fings Ain’t Wot They Used T’Be before making her film debut in Sparrows Can’t Sing (1963). But her break-through role was as Mildred Roper, exasperated wife of layabout landlord George (played by Brian Murphy), in the popular ITV comedy sitcom Man About the House (1973–76). Millions later tuned in to watch the tragi-comic sparring duo in the show’s successful spin-off, George and Mildred (1976-79).