Film ID: YFA 5758 Video of NEWSAGENTS WITH DOG 1973 Visitor TabsDescription This is one of a series of television advertisements produced for the Yorkshire Post in the early 1970s, aiming to promote the paper as a national, and not just a regional, newspaper. Several of them, like this one, feature the actors Yootha Joyce and Arthur Mullard. The advert begins showing the outside of a newsagents where there is a sign which reads, “Under New Management.” The new proprietor, played by Arthur Mullard, stands behind the counter where he is reading Yorkshire Post. He wonders out loud how anyone can read a newspaper with such lot of material in it, even on farming. His wife, played by Yootha Joyce, meanwhile stands on the other side of the counter. A dog comes in with a tag on it for a Yorkshire Post, which she places in his mouth. Then another customer comes in wanting a copy, and wondering what the racing correspondent, The Duke, has written. The ad ends with some comic banter between the couple. Context Just as actors Youtha Joyce and Arthur Mullard get their first starring roles in classic TV comedies of the 1970s, ‘Man About the House’ and Romany Jones respectively, the Yorkshire Post enlists their popular appeal for a major advertising campaign. But here they shed their character traits as the sexually frustrated Mildred Roper, and the skiving Wally Briggs, to bring a warm homely feel to a commercial aimed at widening the national appeal of a regional newspaper. The Yorkshire Post was founded in 1754 as the Leeds Intelligencer, and has been published daily under its present name since 1866. Joyce started out with Joan Littlewood’s Theatre Workshop at London’s Stratford East in the 1950s and went on to become one of our best loved British comedy actresses. Tragically Joyce died relatively young from liver failure in 1980, after years of hidden heavy drinking, aged just 53 – apparently due in part to a fear of being typecast as a neglected housewife.