Film ID: NEFA 21570 Video of LONDON - KING'S ROAD, CHELSEA 1967 Visitor TabsDescription Amateur filmmaker Ronald Pringle goes walkabout along the King’s Road, Chelsea, London. The young people make the King’s Road a place to meet and check out the latest fashions, not only in the shops but also to see what their contemporaries are wearing. Ronald Pringle captures the sights of an emerging ‘hippie’ fashion and culture that manifested itself in the Summer of Love in 1967. The film opens on the ‘psychedelic’ painted frontage of a men’s boutique. Two signs are written on the windows; ‘Dandie Fashions’ and ‘Tailoring for Men’. The film cuts to the street sign ‘Borough of Chelsea, King’s Road, S.W.3, then shows the front of the famous Mary Quant shop ‘Bazaar’, which is located just below the street sign. Three girls in colourful clothes sit on the windowsill, as pedestrians walk by. A man and woman walk by dressed in hippie style clothes, with beads as accessories. General views show pedestrians walking past, the camera following particular individuals who wear this new-look attire. A Chelsea Pensioner walks past wearing the distinctive coat and hat that signifies the charity for retired soldiers. The ‘RH’ embroidered on the hat stands for Royal Hospital the name of the retirement home. A view follows of a branch of John Stephen of Carnaby Street, one of the leading retailers of men’s contemporary fashion in London. A Mini Moke, a fashionable car at the time, is parked in front of the shop. Patrons visit a marquee with a banner above the entrance that reads ‘Chelsea Open Air Art Exhibition’. This exhibition ran through summer seasons from the mid 1960s through to the 1980s. Three people stand having a conversation in the street. Two wear unusual but fashionable capes over their shoulders. General views follow of pedestrians walking along the famous road, the camera seeking out the new styles and the bright colours typical of this new wave of fashion. The film cuts to a street view off the King’s Road; some of the terraced houses are painted in bright colours. General views show other shop frontages including, ‘Sidney Smith Mans Shop’ and ‘Countdown’. One particular couple make a number of appearances in the film, they wear very subdued clothes but the man carries a red balloon. The filmmaker spots one other amateur moviemaker capturing the style and atmosphere of the King’s Road. The film ends with general views of pedestrians passing by. Context In with the Chelsea ‘in’ crowd in the 60s Hang out with the ‘dedicated followers of fashion’ down the King’s Road in the Swinging Sixties. In San Francisco’s Haight-Ashbury, the Summer of Love is in full swing. Back in the British capital of cool, laid-back 60s hipsters hang out on the grooviest of London streets, the King’s Road. A whirligig of fashions are on display - dollies, kooks, hippies, Regency mods and Chelsea girls in bum-high Pucci patterns. The ‘in crowd’ are conspicuously ‘in’ as they flit from Dandie Fashions to Countdown and Mary Quant’s Bazaar on a street defined by its youth subcultures.