Film ID:
YFA 6403

KIT KAT: ROY KEANE

2001

Visitor Tabs

Description

The original four-finger version of the bar was developed after a worker at the Rowntree's factory, York put a suggestion in the recommendation box for a snack that a "man could have in his lunch box for work".  The product was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched on May 15, 1936.  Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and after World War II just Kit Kat.  

Slogan:  Have a big break.  (Caption)