Film ID:
NEFA 9844



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This filmed segment for an episode of the Tyne Tees TV current affairs series Briefing looks at low paid, low grade factory jobs for women in the manufacturing sector and compares this trend with a successful business, Northumbrian Computer Management, started at home by Hazel Moody in 1974. A clothing factory in Gateshead features. The episode was first transmitted on 2 April 1984.

The segment opens with various shots of women working on the production line of a clothing factory in Gateshead. The commentary states that, as jobs in manufacturing and industry become scarcer, women are making up a growing proportion of unskilled, or semi-skilled occupations. The trend is for married part-time workers in undemanding jobs where there are little or no prospects of advancing in a true career. Traditional jobs for men in the heavy industry sector have declined, and jobs for women are usually repetitive, low paid, and low grade assembly line positions. The presenter says: "Women in jobs like these can hardly be blamed if they're skeptical about a brave new climate of liberation at work."

Hazel Moody and her husband are out riding in the County Durham countryside. She is a highly successful business woman since she set up her company, Northumbrian Computer Management.

Women employees at the offices of Northumbrian Computer Management (NCM) are working away on various tasks on business machines, including computers with clunky keyboards.

A white car drives up a gravel drive to a large house in grounds beside a lake in County Durham. The voice-over comments on the 'House and Garden' lifestyle of business woman Hazel Moody. Her wealth springs from three main business areas: computer consultancy and software, word processing, head hunting and personnel recruitment. Moody used to be a systems engineer with International Computers Ltd. (ICL) and then lectured in computer studies at Sunderland Polytechnic in Gateshead Tech College.

Interview with Hazel Moody where she talks about setting up a business at home. She says she was writing code with a computer in one hand and a baby in the other. She hasn't encountered any prejudice as a business woman in the North East.

Back at home, she and her husband John Moody, also once a systems engineer with ICL, go riding in their spare time. The voice-over states that she made her husband a partner in the firm when the business grew rapidly in 1976.

Interview with John Moody who describes the good technical education his wife received, how hard she works, and how ambitious she is to make the business a success.

Hazel Moody discusses a bid with business client David Bird.

The Moody's thirteen years old teenage daughter Jill gets on with her homework at the NCM offices. Hazel Moody comes in to see how school work is progressing.

Interview with Hazel Moody. She is asked why she thinks there are not more women executives in business generally. She replies that she doesn't think many women want to go into business and that, as a whole, the educational system doesn't encourage people to go into business on their own. It's seen as something you do when you get your redundancy pay. She thinks that women believe having a home and family is not compatible with having a career.

[Sound ends before picture.]