Film ID: YFA 5209 Video of BRADFORD ADVERTS 1931 Visitor TabsDescription The following is a series of early cinema advertisements for local Bradford area shops. The adverts are all animations which publicise the following companies: F. Hill High Class Draper & Millner, Falkingham’s Cycle Shop, Oxley’s Builders, Clark & Son Bakers, J.R. Lloyd Opticians, Horton Direct Family Supply Ltd. Mineral Water Manufactures, G.T. Megginson Limited, F. & I. Stead, Ltd., and J.W. North Ltd. Coaches. F. Hill High Class Draper & Millner: A woman comes out from behind a dressing room curtain. Other women admire her clothing, and different models display a variety of styles available. Title – The House of Fashion Millinery, Gowns, Costumes, Furs Title – F. Hill High Class Draper & Millner 10 Duckworth Lane, Bradford Tel: 922 Extensive Selection of Ladies Hosiery Falkingham’s Cycle Shop: A man is riding a bike over a series of hills. There is a pig in his way, and upon hitting the pig, the man falls off the bike. Title – Don’t buy a dud! When you can obtain a reliable cycle from Falkingham’s of Carlisle Rd., Manningham Repairs & Accessories Agent for B.S.A. Raleigh Saxton & Enfield. Oxley’s Builders: A man is climbing a ladder. Title – Modern Building Experience & Ability A house is assembled. Title – All classes of work undertaken. Houses & flats – modernised & beautified. Title – Oxley’s 2, Mannheim Red. Manningham Phone: -316 Brad Est 1875 The Builders & Decorators. Clark & Son Bakers: A traffic light changes from stop to go, and a number of bakers cross the road, each of whom carry a different type of baked good. Title – For Cakes, Pies, Bread & Pastries Title – Try Clark & Son 5, Duckworth Lane, Bradford. Phone 1617 Made in our own bakehouse. J.R. Lloyd Opticians: A man who is smoking a pipe crosses the street. He then gets hit by a bus. Title – You ought to get a pair of glasses! The man shakes his head in agreement. Title – Don’t risk accidents! Consult J.R. Lloyd F.B.O.A. Sight Testing Optician 10, Sunbridge Rd. Bradford Telephone. 6465 Horton Direct Family Supply Ltd. Mineral Water Manufactures: A bottle appears in the bottom corner of the screen, and the bottle top bursts off. Title – For flavour, purity & quality, “Always Drink the Best” mineral waters. Horton Direct Family Supply Ltd., Mineral Water Manufacturers Crabtree Street., Gt. Horton, Bradford. G.T. Megginson Limited: The titles appear over a kaleidoscope background. Title – Preserve your home’s appearance Title – G.T. Megginson Limited (Bradford) For distempers, paints, arco ceilingwhite. Special stains for furniture and floors. Title – 109, Thronton Rd., and Leeds Rd., Varnish Works, Bradford Telephones 2364 & 4674 F. & I. Stead, Ltd.: Pictures of the different cars available appear as they’re described by the titles. Title – Buying a car? Title – Call & Inspect –The Rover “Family” 10 The Morris 10 The Standard “Little” 9 Title – Call for catalogue & prices F. & I. Stead, Ltd. Coliseum Garage, Bradford Tel 309 Have a Trial Run J.W. North Ltd. Coaches: A man is sitting at a desk, and a picture of a train appears in the corner. Title – The Travel Problem This is followed by pictures of a man on a bicycle and a backpacker. The man at the desk then smiles as a picture of a bus appears. Title – Travel First Class at Third Class Fare. The Problem Solved! Title – Travel… in J.W. North Ltd. Coaches 38, Legrams Lane, Bradford Telephone – Bradford 9327 & 8 Ease & Comfort assured. Context Among the line-up of these local cinema adverts of the early 1930s are a draper and milliner, a cycle shop, a builder, a baker, opticians, mineral water manufactures, a car seller and a coach travel operator. Yet, only the most dedicated research will find any evidence of these nine local businesses, providing good and services for the people of Bradford. Here they are preserved in quaint animations that testify to their undoubted fine quality. This film originated with Mr Spink who owned a cinema in Yeadon, West Yorkshire. It isn’t known who made this film, very possibly Youngers Shoppers Gazette who made similar advertisements in Bradford during this period. The only one of these businesses for which there remains a trace for the casual enquirer is J.R. Lloyd Opticians, for which there is still a business so named on Sunbridge Road in Bradford. Falkingham's cycle shop was established around 1907 at 183 Carlisle Road by John Falkingham, who died in 1931. His son Cuthbert then ran the shop until his death in 1956, when the shop was sold. It ceased to operate as a cycle shop and was demolished a few years later to build the Manningham Sports Centre. The Falkinghams sold and repaired cycles and there was often a display in one window featuring a 'stick man' riding a penny-farthing. They also re-charged batteries, which necessitated keep a large container of acid in the cellar.