Film ID:
YFA 3998

BLACK MAGIC 1955-1968

1957-1962

Visitor Tabs

Description

Black Magic was launched in 1933 by Rowntree's as a more affordable indulgence than the other chocolates that were available at the time. Product sales were very high during the post-war years, and the gift of a box of Black Magic became inextricably linked with the rituals of courtship. The following is a series of adverts for Black Magic which were produced between 1957-1962.

Princess:  Can you wonder these delicious Black Magic centres win everybody's heart (1957) B&W

Gramophone:  Those centres are absolutely dreamy (1957) B&W

Man in Park:  I simply adore those centres (1957) B&W

Christmas Tree:  What about giving Black Magic this Christmas (1957) B&W

Sculpture:  He knows I love those centres (1957) B&W

Engagement:  Buy somebody, somewhere Black Magic (1958) B&W

Easter Wrap:  Give someone you're fond of Black Magic for Easter (1958) B&W

Petticoat:  Give someone you're fond of Black Magic tomorrow (1958) B&W

Flowers:  Give someone you're fond of Black Magic tomorrow (1958) B&W

Record Player:  Give someone you're fond of Black Magic tomorrow (1958) B&W

Football :  He knows I love those centres (1959) B&W

Party (Dancing):  He sent me a box of Black Magic chocs, the ones with those lovely centres (1960) B&W

Party:  Black Magic, well perhaps they are (1960) B&W

Window:  That old Black Magic called love (1960) B&W

Artist’s Studio:  That old Black Magic called love (1960) B&W

Artist:  That old Black Magic called love (1960) B&W

Pool:  Well maybe it was Black Magic (1960) B&W

Firelight:  Well maybe it was Black Magic (1960) B&W

Music Room:  That old Black Magic called love (1960) B&W

Night Club:  That old Black Magic called love (1960) B&W

Christmas:  That old Black Magic called love (1960) B&W

Pianist:  That old Black Magic called love (1960)  B&W

Barrel Organ:  It must be Black Magic (1960) B&W

Trocadero:  Black Magic, well perhaps they are (1961) B&W

Tuilleries:  Black Magic, well perhaps they are (1961) B&W

Quayside:  That old Black Magic called love (1961) B&W

Colonade:  That old Black Magic called love (1961) B&W

Young Married - The Perfect Gift:  Make sure it's Black Magic, the perfect gift – again (1962) B&W

Young Married - For Easter:  Black Magic for Easter (1962) B&W

Make Sure it's Black Magic:  Make sure it's Black Magic, the perfect gift (1962) B&W

Mother & Son - The Perfect Gift:  Black Magic - The Perfect Gift (1962) B&W

For Mother's Day:  Black Magic - For Mother's Day (1962) B&W

Just Good Friends:  Make sure it's Black Magic - The Perfect Gift for Christmas (1962) B&W